Being recognised as a socially responsible organisation has never been more important. People are becoming increasingly influenced by environmental and ethical considerations when making decisions such as where to purchase goods and services, or even which employers to pursue a career with. There are many benefits to investing in a corporate social responsibility strategy including:
- Business growth – potential to access new customers and improve tender submissions.
- Recognition and Profile – a means to generate a positive brand awareness.
- Workforce Development – an opportunity to motivate and retain existing workforce whilst attracting future employees.
- Cost savings – reduced staff turnover, reduced costs as a result of environmental polices e.g. reduced packaging or energy usage.
Getting involved in Community Planning Aberdeen also offers some unique opportunities for Businesses in the City: